Marco Bevolo

Marco Bevolo


Marco is Research Principal Urban Futures 2011 – 2014 for Philips Lighting EMEA.

Marco Bevolo was born on the same day as W.A. Mozart, only a few years after. He is currently Lecturer in International Leisure Management / Sciences at NHTV University of Applied Sciences, where he owns a scientific course in “Corporate Strategy and Public Policy”, a vocational course in “Urban Brand Experience”, and the supervision of projects commissioned by Philips, Design Cooperatie Eindhoven and BrabantStad 2018. He is the founder of Marco Bevolo Consulting, working for selected customers in Europe and Asia. Until 2009 he was a Director at Philips Design headquarters in the Netherlands, where he was the driving force behind CultureScan, the cultural futures research program. He primarily works in the areas of strategic design, people research and thought leadership. He graduated in Psychology of Communication from the University of Turin. Bevolo started his professional career at Italdesign Giugiaro in 1990. He was Editor in Chief for Intervista, an Italian lifestyle editorial spin off from Flash Art. Bevolo worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to the Netherlands in 1999 with his Japanese spouse, Keiko.

A PhD candidate (University of Tilburg) with applicative research on the role of Dutch Design Week for city positioning and an accomplished expert in urban futures, Bevolo is the author of “The Golden Crossroads” (2009, Palgrave, UK) and of “Premium by Design” (Gower / Ashgate, 2011), the latter in collaboration with Howard Moskowitz and Alex Gofman. In 2007, he was the editor and co-author of “City.People.Light”, an anthology of world class urban futures concepts (2007) and he has had work published in the groundbreaking “The New Everyday” by 010, Rotterdam (2004), in the Italian book Nuova Enciclopedia della Comunicazione, as well as in the renowned Japanese design magazine Axis and in the Design Management Review of Boston. He was interviewed on cultural futures, trends and branding by the Korean national TV, Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. As journalist, he interviewed the likes of Richard Meier, Robert Venturi, Denise Scott Brown, Miuccia Prada, Rudy Provoost and more.

He lectured at the UNAM Post-graduate School of Architecture of Mexico City, at the Temasek Polytechnic of Singapore, at the Art Center College of Design in Pasadena, and as module coordinator of the Master of Arts in Design Management at INHOLLAND of Rotterdam. He has been regularly invited to contribute at leading events by Premsela, the Dutch Design Foundation. ESOMAR, ENG and DMI: examples thereof include: the panel on next Asian cultural developments at A3 Forum (Seoul, 2010), the panel “On future cities” at the Global Urban Summit, (Rotterdam, 2010), the presentation at “Art in the Open” forum on London 2012 (London, 2008). He has been an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan and Basel, of Platform 21 of Amsterdam and of Stichting Caramundo in Amsterdam and Rio de Janeiro. He currently serves on the advisory board of ArtHub, Shanghai.

As a speaker, he is represented by “The Speakers’ Academy”, Rotterdam.